The Shout Magazine (New Zealand)

ProWein announces ‘same but different’ craft show

For the first time, the Craft Spirits, Craft Beer & Cider theme is a key focus at the “same but different” special show at ProWein – and registration numbers are exceeding expectations. More than 70 exhibitors from 15 countries are featured in their own hall, Hall 7.0, presenting handpicked beers, spirits and cider. “These creative drinks are playing an ever greater role especially on the urban bar scene, at trendy eateries and at wine merchants and they are opening up ever new customer bases – not just in Germany but also internationally,” says Marius Berlemann, Global Head of Wine & Spirits and Director at ProWein. “It was an obvious move to pick up on this topic at ProWein and give it a large stage. But we had not reckoned on such a good response.”

Suppliers of Craft Spirits, Beer and Cider from Belgium, Germany, France, Italy – but also from the New World like Australia, Chile, Peru or South Africa – will exhibit.

Occupying the largest area with some 40 exhibitors is the topic of craft spirits, include renowned players like Revolte Rum circling around master distiller Felix Georg Kaltenthaler or Siegfried Rheinland Dry Gin with its line-up of Craft Gin. Peru is represented – with the Peruvian national drink pisco. Handpicked whiskeys not only come from Scotland or Ireland: Sweden – until now a blank page on the whiskey scene – has been making a growing name for itself since 1999. For instance, in Sweden’s Gävle where the Mackmyra Distillery has brought out its Motörhead Whisky, a special, limited-edition single malt to mark the 40th anniversary of the British rock band.

A small but sophisticated range of some 10 cider exhibitors also awaits ProWein visitors in Hall 7.0. Setting the tone here is France with its sparkling dry compositions – followed by Ireland, Australia and Germany.