The Shout Magazine (New Zealand)

Proof & Company announces new CEO

Paul Broadbent

Proof & Company has announced the appointment of Paul Broadbent as CEO.

Broadbent will begin on 1 April, taking over as Chief Exective from co-founder Paul Gabie.

Broadbent currently serves as Proof & Company’s General Manager, Australia & New Zealand.

Gabie and fellow co-founder Spencer Forhart will remain as a Directors of the independent spirits company, providing oversight and support to the new CEO and leadership team.

In a statement, Proof & Company said the CEO transition is the first in Proof & Company’s nine-year history and comes at a time when the outlook for independent spirits in Asia Pacific is brighter than ever.

“Since joining Proof & Company in 2018, Broadbent has led a chapter of transformational growth in the company’s Australia and New Zealand markets,” says the company.

“Over this three-year period, Proof & Company’s business in the Australasia region has grown six-fold, driven by expanded presence in national retail, excellent performance in the on-trade channel, and the acquisition and growth of leading independent brands to the company’s Australasia portfolio, including Diplomático Rum, Never Never Distilling Co. and Sullivans Cove Whisky.”

Prior to joining Proof & Company, Broadbent spent 14 years with Bacardi-Martini Australia where he undertook a variety of roles across global travel retail, national on trade, national accounts and the brand ambassador programme.

He will relocate to Singapore to take on the CEO role with Proof & Company and Damian Kaehler will succeed him as Proof & Company’s General Manager, Australia and New Zealand in April.

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