The Shout Magazine (New Zealand)

Pōkeno Whisky appoints Tickety-Boo as on-trade distributor

New Zealand single malt whisky distillery, Pōkeno Whisky, has appointed liquor distributor Tickety-Boo Liquor to help build its presence across the domestic on-trade market.

Recognised most recently with gold medals for two of its signature single malts at the Las Vegas Global Spirits Awards, Pōkeno’s whiskies are now available in more than 20 markets worldwide.

And while expansion into more international markets remains a priority, Pōkeno founder and owner Matt Johns says the move to appoint Tickety-Boo underlines a commitment to sharing their journey of discovery with whisky lovers of Aotearoa.

“As two family-owned businesses, we’re committed to building a strong and lasting relationship, and their expert team is highly motivated to continue growing the market for our fantastic range of creative single malts,” says Johns.

“Our current partnership with Liquorland in the off-premise sector will continue, but with Tickety-Boo on board, more Kiwis will have the opportunity to experience and fall in love with our diverse offerings – from our core single malts to our more imaginative limited editions.”

Pōkeno single malts will join international brands such as Starward (Australia), Arran (Scotland), Kyro (Finland) and Amrut (India) in the Tickety-Boo distribution portfolio.

Tickety-Boo Liquor Managing Director, Kevin Rowe, says he’s excited about this new partnership.

“Matt and his team have quietly gone about the business of making their whisky over the last decade.

“As we all know with whisky, it’s all about ‘hurry up and wait.’ The wait has certainly been worthwhile and Matt’s international experience in whisky shines through in Pōkeno.”

Tickety-Boo will distribute Pōkeno’s full range of single malt whiskies. These include the signature range of Origin, Discovery, and Revelation; the Exploration Series, which includes the world’s first single malt whisky to be finished in Totara casks; and its growing portfolio of special limited editions.

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