Patrón Master Distiller Francisco Alcaraz has retired after more than 30 years in the role.
David Rodriguez – director general of Patrón spirits manufacturing operations in Mexico – has been promoted and will take over the Master Distiller title.
Alcaraz was the longest standing tequila Master Distiller, with 50 years of service and Rodriguez worked under him for nearly 18 years.
“I am incredibly humbled to take on the role as Master Distiller and I offer Francisco our limitless gratitude for helping build this iconic brand and changing the tequila category forever,” says Rodriguez.
According to Drinks International, Alcaraz helped shape Patrón to the become the top-selling premium tequila brand in the world, selling 2.8m 9-litre cases in 2019.
He has been credited with defining Patrón’s signature taste profile and developing the core tequilas in the range alongside the limited-edition releases.
“I am privileged to have had such a fulfilling and life changing career at Patrón tequila,” says Alcaraz. “The time has come to pass the baton and there is no better person for the job than David Rodriguez.
“I am grateful to leave my life’s work in the hands of such an incredible and passionate professional. David is like family to me and I know he will carry on and honour the Patrón process.”
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