The Shout Magazine (New Zealand)

New MD for Federal Merchants

Beverage distributor Federal Merchant’s & Co has announced a change in leadership.

Current head, Aidin Dennis, has made the decision to step down after 19 years as CEO, overseeing and being instrumental in the growth of the business.

Current Director and Head Of Brand and Business Strategy, Michael Morton, will take over as Managing Director effective immediately.

Morton has been with the business for three years and prior to joining Federal, has held senior roles with William Grant’s, Red Bull, Bacardi and Lion.

“Federal Merchant’s is in the best shape it has ever been and Aidin leaves behind an amazing legacy,” says Morton.

“Existing directors Mark Mayers, Bho Patel and Jewel Smith continue to work in the business and are super-excited about what lies ahead.

“We have a fantastic team supported by amazing brands and with a seamless transition it is effectively business as usual, and we expect strong continued growth into the future”.

Federal Merchant’s & Co is a New Zealand-owned beverage distribution business with a wide multi-beverage portfolio of local and international brands, including Pal’s, Wairau River, Glenfiddich, Hendrick’s, Fireball, San Pellegrino, Angostura and Martini.

How to catch up with The Shout NZ

Online, updated daily with its own unique content and breaking news.
Our weekly newsletter – free to your inbox! Subscribe here.
We are also on Facebook and Instagram!