The Shout Magazine (New Zealand)

New look and name for Sprig & Fern

Nelson craft beer brand Sprig & Fern has rolled out new branding and will now trade as Sprig + Fern Brewing Co. across all retail, on-premise and Taverns nationwide.

Owner and Master Brewer Tracy Banner says the refreshed branding reflects the products and the energy of the business.

“There has been a significant change in the New Zealand craft beer market with lots of new small breweries starting up,” she says.

“There was the IPA trend, the Pale Ale trend and now there’s the Hazy Craze and sour beers.

“You have to keep moving with the time and that’s what we’re doing.

“Our new look is quite different to how we’ve looked over the years, but it’s a reflection of the team and our award-winning beers and ciders.”

The refreshed brand extends across Sprig + Fern Brewing Co.’s new limited releases and core range, with each existing beer style now represented with a new illustration and name, with a story to tell.

With the country under alert restrictions currently, the brewery is rolling out the brand refresh with a retail first approach, followed by Taverns once they are able to open.

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