The Shout Magazine (New Zealand)

Moa launches brew with a cause

Craft brewers Moa have summer sorted with the release of their new brew LegaSea Lager, a crisp, clean lager that is raising funds to help restore New Zealand’s marine environment, and those great fishing social occasions, while it quenches Kiwis’ thirst.

Being a community-minded bunch, Moa’s brewers are keen to see the quintessential Kiwi pastime of recreational fishing preserved for generations to come, so they’ve decided to do their bit in ensuring local marine life is cared for now – and in the future.

To that end, a percentage from every pack of LegaSea Lager sold over the summer months will go to LegaSea, a non-profit organisation committed to restoring New Zealand’s marine environment and ensuring there’s an abundance of fish left for future generations.

Moa CEO Geoff Ross, himself a keen fisherman, says the company is setting a fundraising target of $50,000 to help LegaSea continue its work. This includes the restoration of depleted fisheries, creating an inshore coastal zone to reduce waste and educating people on how they fish smarter while protecting marine life.

“We know there’s plenty that needs to be done now to preserve a great Kiwi pastime for future generations,” says Ross.

“If we want our mates, our children and grandchildren to enjoy similar or better fishing than we have today, that investment in conserving our fisheries needs to start right now. Imagine all those special moments we’ll lose if we cannot head out on the water for a fish, and enjoy a cold beer with friends and family on our return.”

LegaSea spokesperson Sam Woolford agrees, saying protecting the sea and its fish is vital to New Zealand’s culture and wellbeing.

“We have a growing population and that means we need to be conscious of how we fish, what we do with our catch and how we can share the joys of fishing with our communities,” he says.

“The funds raised through the sale of LegaSea Lager over summer will help us address these important issues.”

LegaSea Lager is the perfect brew for enjoying on board, or back at the dinner table after a long day’s fishing. Purposely brewed to 4% ABV to ensure its thirst quenching and not overly taxing on the body while out on the harbour.

And those choosing to drink Moa’s LegaSea Lager this summer can do so knowing they’re also contributing to the fight for the health of the country’s coastlines.

LegaSea Lager will be available from November 1 from all premium grocery stores.