Malbec World Day is set to be celebrated globally on Monday, April 17.
An initiative created by Wines of Argentina, Malbec World Day seeks to position Argentine Malbec as one of the most prominent varieties in the world and celebrate the success of the national wine industry.
Celebrated for the first time on April 17, 2011, Wines of Argentina says Malbec World Day (aka MWD) has positioned itself as an historic and cultural event in the global promotion of wine.
According to Wines of Argentina, the origins of Malbec can be traced back to the region of the southwest of France where they have been cultivating the grape and making wines with the appellation of “Cahors” since the days of the Roman Empire.
These wines became more popular during the Middle Ages and have become stronger and stronger in modern times.
The variety arrived in Argentina in 1853 and by the late 19th century, with the help of Italian and French immigrants, Malbec had quickly adapted to the various different terroirs.
Over time, it emerged as the flagship grape of Argentina.
Noted for its intense dark colour and fruit explosion, Malbec offers a wide range of aromatic profiles associated with its terroir. In general, its aromas are reminiscent of cherries, strawberries, plums, raisins and black pepper and in some cases, cooked fruits.
The 17th of April is, for Wines of Argentina, not only a symbol of the transformation of Argentina’s wine industry, but also the starting point for the development of this grape, an emblem for the country worldwide.
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