The Shout Magazine (New Zealand)

Lyre’s named the most awarded non-alcoholic spirit in the world

In the brand’s first year on the market, Lyre’s Non-Alcoholic Spirits has been awarded 10 medals at the 2020 San Francisco World Spirits Competition (SFWSC).

In its 20th year, SFWSC is one of the most influential spirits competitions in the world, judged by a panel of 52 leading industry experts.

Gold Medals were awarded to Lyre’s Aperitif Rosso and Dark Cane Spirit. Aperitif Dry, Amaretti, Coffee Originale, and Spiced Cane Spirit received Silver Medals and Lyre’s Orange Sec, Dry London Spirit, White Cane Spirit, and American Malt were recognised with Bronze Medals.

“The San Francisco World Spirits Competition has seen an increase the past few years with non-alcoholic entries and this is the first year that they have placed exceptionally well with Lyre’s Non-Alcoholic Spirits,” says Anthony Dias Blue, the competition’s founder and Executive Director.

“The judges tasted Lyre’s against alcoholic counterparts in the aperitif, coffee liqueur, fruit liqueur, nut liqueur, other whiskey, and sugar cane spirits categories. It was exciting to discover non-alcoholic products that could sit on the back bar like an alcoholic spirit and the medals reflect how impressed we were with the quality across the range.”

Lyre’s creator and co-founder Mark Livings had a desire to create a non-alcoholic product line that captures (as closely as possible) the flavours and aromas of the world’s favourite spirits.

The brand is named in honour of the lyrebird, an Australian breed known for its ability to mimic the birdsong of any other creature it hears.

The Lyre’s range draws from a library of over 12,500 extracts, all-natural essences and distillates to replicate classic spirits, all derived from a proprietary mix of international fruits, spices, and botanicals.

“It is brilliant to see Lyre’s Non-Alcoholic Spirits honoured with such a prestigious set of awards and I am even more pleased to see non-alcoholic spirits participating in and winning awards at competitions like the San Francisco World Spirits Competition,” says Livings.

“As the movement toward lower ABV and zero-proof drinks continues to rise, Lyre’s offers consumers an option to enjoy their drink, their way.

“We believe our collective medals from highly controlled blind tasting competitions makes Lyre’s the most awarded non-alcoholic spirit brand globally and undeniably reinforces the credibility of this new category and our range and flavour leadership”

Other award milestones include Lyre’s Aperitif Rosso receiving a Double Gold from the 2019 SommCon’s Concours d’Spirits competition presented by The Somm Journal, one of only five Double Gold Medals presented across all categories and the only non-alcoholic product to be judged blind by the tasting panel against full-strength counterparts. Lyre’s Orange Sec, White Cane Spirit and Aperitif Dry received Silver Medals.

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