The Shout Magazine (New Zealand)

Lyre’s brings non-alcoholic spirits workshops to Kiwi hospitality industry

Lyre’s is bringing New Zealand hospitality figures the opportunity to dive into the ever-growing world of no- and low-alcohol cocktails via a series of ‘The Art of the Impossible’ industry workshops throughout the country this May and June.

Hosted by Lyre’s New Zealand Brand Ambassador Andrew Down, alongside Barney Toy and Darren Mynes of Auckland’s Clipper Bar, the workshops will showcase how to make the most out of the booming non-alcoholic category; and how to work with the Lyre’s range to make the impossible possible for your guests.

The workshops will provide hands-on insight into creating incredible non-alcoholic cocktails that inspire and satiate guests, across four sessions to be held in Wellington, Christchurch, Queenstown, and Auckland.

“The Art of the Impossible is all about providing trade partners with the tools they need to make the most out of the non-alcoholic category in their venues both financially and creatively,” says Drew Down, Lyre’s NZ Brand Ambassador.

The Lyre’s team will be showcasing a wide range of its impossibly crafted non-alcoholic spirits as part of The Art of the Impossible series, including the recently launched Pink London Spirit pink gin alternative, and Agave Blanco Spirit and Agave Reserva Spirit tequila alternatives; alongside classics like the London Dry Spirit and Italian Orange.

“The Lyre’s portfolio enables drinks enthusiasts to make up to 90 per cent of the world’s cocktails as non-alcoholic alternatives, and we’re thrilled to be able to connect with the hospitality industry here in New Zealand with the goal of bringing more low and no-alcohol drinks to Kiwis,” says Drew.

The Art of the Impossible workshops are planned to precede a NZ-first Lyre’s Non-Alcoholic Cocktail Competition, which will ask folks from the hospitality industry to showcase their skills and creativity with non-alcoholic spirits.

“We’re currently working on a very exciting trade competition, and while details of this are yet to come, The Art of the Impossible workshops are designed to set attendees up for success in the competition,” says Drew.

The Art of the Impossible workshops are free to enter and open to all hospitality industry members, from bartenders, chefs and front-of-house team members, to restaurant managers and owners.

Spaces are limited – guests can register their attendance here or visit on Instagram for the latest updates.

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