The Shout Magazine (New Zealand)

Kiwi winery named a “hot brand” in the USA

New Zealand wine brand Whitehaven has been recognised as a “Hot Brand” award winner in the March 2024 issue of Market Watch Magazine in the United States.

The awards recognise the fastest-growing drinks brands in the USA at the moment, with Whitehaven being the only New Zealand wine brand to make the list and one of only four imported wine brands recognised in this year’s awards.

Whitehaven has made the Hot Brands list each year since 2016, demonstrating double-digit growth annually.

“The significance of this accolade is that Whitehaven has appeared on the Hot Brands list every year since 2016, despite challenging economic conditions in recent years,” says Steve Ross, CEO of Whitehaven.

“This level of continued success is a credit to the entire Whitehaven team who work hard to create wines of exceptional quality that clearly resonate with the US consumer.”

Whitehaven has been successfully exporting to the United States since 2004, when its first shipment totalled just 5,000 cases.

In 2015, Whitehaven celebrated the export of its millionth case of wine to the US and today, Whitehaven is exporting over half a million cases per annum and driving growth in the Ultra-Premium (USD$15+) Sauvignon Blanc category in the USA.

Whitehaven is the #4 Ultra-Premium Sauvignon Blanc
The #4 Sauvignon Blanc brand across all price points.
The #1 Ultra-Premium+ Import Brand (all varietals)
The fastest growing Top 10 Ultra Premium Brand.

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