Kiwi gin brand Strange Nature has launched a nationwide hospitality recycling programme that enables its bottles to be reused and refilled.
The programme enables hospitality partners to have empty bottles collected, then taken to the bottling line in Marlborough where they are washed and refilled, before making their way back out to bars and restaurants around the country.
Strange Nature gin is completely traceable from grape to glass – created from 0% alcohol Sauvignon Blanc using innovative, spinning cone technology.
The result is a pure, clean white spirit, which is then naturally distilled with a single botanical – juniper – to deliver a gin that naturally goes against the grain.
“Strange Nature has always had an ethos of sustainability and traceability, paying homage to our origins and offering environmentally conscious consumers a product that shares their values,” says Rhys Julian, General Manager of Strange Nature Distillery.
“Our hospitality recycling programme is one of the steps we’re taking to ensure we live up to Strange Nature’s intention to minimise environmental impact.
“We want to make it easier for our on-premise customers to make sustainable decisions for their businesses and their customers.
“We know we’re not perfect in our practices, but we’re committed to the journey and continuous improvement, and early feedback from our customers is positive about the steps we’re taking,” he says.
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