The Shout Magazine (New Zealand)

Industrial themed craft beer hospitality hub mooted for New Plymouth

An industrial themed craft beer hospitality hub has been mooted for a high-profile central-city block in New Plymouth.

The property in New Plymouth’s Gill Street has served as a car dealership sales and service centre for some 40-years.

However, with the tenant vacating the location early next year, new tenants are being sought for the 410-square metres of buildings sitting on some 1.045-square metres of land.

And one of the opportunities proposed for the buildings and land is the establishment of an industrial-themed craft beer hub suitable for sustaining multiple food and beverage operations.

“Craft beer is all about being cutting edge – so the notion of converting the Gill Street car yard into a new hospitality hub fits very much with that ethos, and would see New Plymouth right up there alongside Wellington and Auckland for being at the forefront of hospitality,” says Bayleys Taranaki salesperson Darryl Taylor.

“New Zealand’s craft beer psyche is very much down-to-earth…. certainly not shiny, brand new and faux.

“So the history of Gill Street block would sit perfectly with one of New Zealand’s leading craft beer makers, Garage Project, for example, which was founded in the former premises of a petrol station in the Central Wellington suburb of Te Aro.”

Taylor says Taranaki’s very own craft brewery, Shining Peak, is already doing very nicely in the locale just a few doors down.

“So the foundation for the creation of a craft beer hub in the strip has already been laid.”

The building infrastructure features a mix of exposed wooden/steel beams and rafters supporting corrugated iron roofs, with concrete floors, and multiple roller door access points.

“The trend for many New Zealand craft beer venues now is to partner with food truck operators for the provision of menu services, and the large central car parking yard in the middle of the Gill Street premises would amply accommodate this,” says Taylor.

“Both buildings on site also have prominent street frontage and are packed with character – with one formerly used as a car sales showroom with full height windows and large sliding door directly onto the pavement, while the other building is set back slightly but also has the potential to be totally opened up in a showroom or hospitality format.”

Located one street back from New Plymouth’s Coastal Walkway and close to the city’s biggest multi-screen cinema complexes, a craft beer hub would expand the attractiveness of the city’s existing hospitality precinct some 500 metres away.

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