The Shout Magazine (New Zealand)

Indevin Group appoints Simon Limmer as CEO

New Zealand’s largest producer and exporter of quality wine and owner of the Villa Maria brand, Indevin Group, has announced that Simon Limmer will replace Duncan McFarlane as CEO in early 2024.

Limmer joins Indevin after five-and-a-half years at Silver Fern Farms, and prior to that, 10 years leading Zespri’s global operations.

McFarlane, who founded Indevin Group in 2003, will retire after 20 years at the helm of the business, a period which saw company growth from a contract winemaker to New Zealand’s largest wine company.

After his long tenure as CEO, McFarlane will remain a member of Indevin Group as a Board Director and consultant for critical strategic projects, while continuing to serve the New Zealand wine industry in a range of advisory roles.

Indevin Group Chairman, Greg Tomlinson, says Limmer has a clear affinity with New Zealand primary industries and delivering premium New Zealand brands internationally, both of which are critical to the next chapter of Villa Maria and Indevin Group’s growth strategy.

“Simon is a highly regarded leader with extensive experience in exporting quality New Zealand products to the world.

“[He] brings a deep understanding of representing New Zealand brands globally, the importance of grower and partner relationships and is the ideal person to lead Indevin Group into the future.”

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