The Shout Magazine (New Zealand)

HYPER launches New Zealand’s first specialist liquor retail media network

Retail media solutions company HYPER has been appointed Liquorland’s exclusive retail media network partner.

The resulting partnership will see HYPER deploy internal high-definition 65” and 55” digital screens across Liquorland’s 135 store network.

The screens as well will be available for both supplier and third party advertisers to purchase from October 1st 2022.

“While Liquorland’s suppliers are likely to make up the bulk of the advertiser base, this channel is unique by retail media standards in that it also caters for external companies and brands looking to engage Liquorland’s audience of over 1 million shoppers per month,” says GM of Media, Chris Burton.

In another announcement, The Henrys banner will move to the Liquorland brand and operating model.

This change will see Liquorland emerge as the largest organised specialist liquor network in New Zealand with more than 160 stores as early as January 2023.

Liquorland Head of Marketing & CX, Angela Hurst, says: “We’re thrilled to partner with HYPER to take our instore experience to the next level, and further toward what good retail looks like.

“Providing our customers engaging, in the moment messaging at the point of purchase consideration will be a powerful sales tool for our suppliers and stores.”

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