The impacts of the current COVID-19 pandemic have been far reaching across the drinks industry, from producer to supplier to the on- and off-premise.
Two New Zealand directories are supporting local businesses and helping to boost the economy by promoting those who deliver goods and services during the lockdown and beyond.
Created by the team at Kiwi digital agency Catch Design and launched on April 6, Good to Go includes more than 50 liquor producers around the country, both big and small – including Good George Brewing, Neudorf Vineyards, 1919 Distilling and Three Wise Birds Cider.
“We want to do our bit to connect Kiwis with essential services and in doing so, support the New Zealand economy right now,” the Good to Go team said on Facebook.
“Good to Go is all about keeping our economy going, one transaction at at time. Every time you spend with a Kiwi business, you do this,” they told The Shout NZ.
The directory is open for registration to any Kiwi business that meets the Government’s essential services definition. It is free to join and no commission is taken.
Delivereat, created by Auckland businessman Denym Bird, features more than 200 New Zealand liquor producers – from breweries, to distillers, to wineries – that are delivering during the COVID-19 lockdown and beyond.
“I created it as an initiative to help small businesses all across New Zealand during lockdown,” Bird told The Shout NZ.
“After my small business Paintvine, and my marketing agency Hypergiant – and many of my hospitality clients – were heavily affected due to the COVID-19 lockdown, [it was a way] that I could support other small businesses that were also being heavily affected.”
Any business that is delivering during lockdown can register their business on the Delivereat website and it costs $19 to list for the year.
Craft brewery, Epic Brewing Company, is registered on both websites and owner Luke Nicholas says “every little bit helps”.
“Delivereat is actually delivering us some noticeable traffic to our website,” says Nicholas.
He says that while support from loyal fans who have bought beer directly from the company has been a positive outcome of COVID-19, the loss of export markets, bars, restaurants and liquor stores and a significant drop in sales is making things tough.
“We are having to manage our expenses down right now so we can stay in business through these tough times,” he says.
Other ways to help support local businesses include:
- Visiting the websites for wineries, breweries or distilleries and ordering straight from the website.
- Buying gift vouchers for yourself or as gifts for friends and family.
- Promoting brands through social media.
If you know of any initiatives to boost sales that Kiwi liquor businesses have put in place to promote themselves following lockdown, please email [email protected].
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