Wellington brewery Garage Project has announced the launch of a new beer – Talk to the Hand 2020 – to promote New Zealand Sign Language Week which runs from the 21st to the 27th of September.

A dry hopped unfiltered lager brewed using only the finest malts and New Zealand-grown hops, Talk to the Hand’s original label was designed by Garage Project’s own Ryan Cassidy – a proud member of the deaf community.

The beer’s launch will see taprooms across New Zealand offering the beer alongside NZSL lessons with representatives from Deaf Aotearoa this week.

“We love doing this beer to promote one of our country’s three official languages,” says Pete Gillespie, Garage Project Founder and Brewer.

“We want this to start a conversation which will hopefully lead to more people learning something new, making new connections. Who knows where it might lead? It can all start with this can of beer. Let your hands do the talking”

Organised by Deaf Aotearoa, NZSL Week celebrates and promotes one of New Zealand’s official languages, and aims to raise awareness about New Zealand’s deaf community.

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