The Shout Magazine (New Zealand)

Federal Merchants & Co appointed distributors of select Sazerac Company brands

SouthTrade International has announced the appointment of Federal Merchants & Company as distributors of select Sazerac Company brands in New Zealand, including Buffalo Trace Kentucky Straight Bourbon, Fireball Cinnamon Whisky, Buffalo Trace’s famed antique collection of whiskies and Monte Alban Mezcal.

“We’re excited about our new partnership with the team at Federal Merchants & Co,” says Ray Noble, Managing Director of SouthTrade International. “They have a like-minded, passionate approach to our great industry and we know that the Sazerac brands will complement their fantastic portfolio.

“We have big plans for Fireball and Buffalo Trace in New Zealand and we know that Aidin and the team at Federal Merchants will help us realise this ambition. We’d like to thank the team at Ticketyboo for their hard work on Buffalo Trace and Fireball over the last eight years.”

Aidin Dennis, Federal Merchants & Co’s Chief Executive Officer, says the company is delighted to welcome the brands to their stable. “We continue to focus on premium value brands that complement our portfolio and are thrilled to be strengthening our spirits offering with these international market leaders,” he says.

“We recognise the same family values in Sazerac and SouthTrade that we pride ourselves on and it is what has made us a successful Kiwi owned business. It is these values that will allow for a successful partnership. We look forward to expanding the distribution footprint of these Sazerac brands in New Zealand.”

As of this month the Sazerac brands will be distributed solely by Federal Merchants & Co. in New Zealand.