The Shout Magazine (New Zealand)

East Imperial lists on London Stock Exchange

New Zealand-based premium mixer brand East Imperial has announced the company is listing on the London Stock Exchange.

Founder and Chief Executive Tony Burt announced last Thursday that the company has successfully listed with a market value at relisting of £30 million (NZ$59.1m) by way of a reverse takeover of shell company Bermele PLC.

East Imperial has also raised £3 million (NZ$5.91m) of new funds by placing 30 million shares at 10p a share to finance future growth plans.

“It’s quite the milestone to get to this stage of our growth ambitions,” says Burt.

“The team has done an incredible job, and the support we’ve had from all New Zealanders over the past five years or so has really laid the foundation for the next chapter in our story.

“We’re all tremendously proud and excited to be waving the New Zealand flag on the global stage.”

In 2019, East Imperial was recognised as the third Top Trending Brand and third Top Selling Tonic Water Brand globally, as voted by the World’s Top 50 Bars and over 100 bar figures.

The company plans to expand and capitalise on the growing global trend of premiumisation in the on-trade, off-trade and fulfilling the increasing demand for global direct to consumer.

At the same time, other key growth drivers include building sales teams in the US and China, creating a pipeline of new product innovations, and continued partnerships with world-leading spirit brands.

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