The Shout Magazine (New Zealand)

DB launches million dollar programme to support hospitality industry

With bars around New Zealand preparing to reopen from this Thursday, 21 May, DB Breweries has announced a million dollar support package – Back Your Bar.

Open to the whole industry, the package includes an online support portal at which includes detailed information about the considerations required to operate in the current climate; a full media campaign to drive awareness and foot traffic to local outlets; and DB customer support including stock bundles and advertising materials for outlets to communicate with customers.

The Back Your Bar programme will provide more than $1 million worth of value and provide hospitality operators with the support they need to responsibly reconnect with their patrons after the lockdown period.

“Incredible, hardworking owners and their staff put their hearts and souls into these businesses and operating at Alert Level 2 and beyond will not be easy,” says Paul Millward, Sales Director, DB Breweries.

“We wanted to help both the wider industry, and do a little extra for our customers, to help them survive now and thrive later.”

Paul Millward

The online support portal is live and will be updated regularly, offering assistance including information about: where to get Government support, how to prepare a venue for patrons, health and safety information, legal material, shareable digital assets and digital engagement tips.

The support portal also includes details of a partnership between DB Breweries and law firm Dentons Kensington Swan to support businesses with the legal requirements arising from the lockdown and COVID-19.

There are two resource hubs on their website aimed at assisting people with legal issues and providing information specifically related to COVID-19 and what’s to come for New Zealand businesses.

DB hospitality outlets are also able to access a complimentary 15-minute discussion with a lawyer from the firm regarding any COVID-related legal issues.

More information can be found at the Back Your Bar online support portal, which can be accessed by all hospitality outlets across New Zealand.

Did you know?

There are 6 ways you can catch up with The Shout NZ?

Our monthly print magazine. Subscribe here.
Online, updated daily with its own completely unique content and breaking news.
Our fortnightly newsletter – free to your inbox! Subscribe here.
Our digital magazines – the latest issues are online now, here and here.
We are also on Facebook and Instagram!