The Shout Magazine (New Zealand)

Blenheim to host new international wine trade event in 2024

Blenheim is set to host a new international wine trade event, WinePRO from 25 to 27 June 2024.

With the tagline ‘Vine to Wine’, WinePRO will showcase the latest products, new technology, and connect the leading suppliers with members of the wine production industry.

The event will provide an opportunity for the wine industry to come together and learn about the latest trends, network with each other, and discover new ways to grow their businesses and improve efficiencies and production, with an exhibition showcasing the latest and greatest.

The event has been a vision of the Marlborough District Council and Wine Marlborough, recognising the importance of wine to not only the region but nationally – and the need to have a biennial event to bring the industry together across New Zealand and the world.

The venue will be at Stadium 2000, combining indoor and outdoor display spaces and featuring an educational program as part of the overall event.

Marlborough Mayor Nadine Taylor says the event is an opportunity to celebrate New Zealand’s international reputation as a wine producer, as well as cement Marlborough’s place as a hub of technology and innovation.

“With our region accounting for over three-quarters of New Zealand’s wine production, Marlborough is the perfect place to host this fantastic new event,” she says.

WinePRO will feature a variety of exhibitors, including leading suppliers of wine production equipment, vineyard management tools and other industry-related products.

The event will also feature a dedicated conference programme and workshops that will provide attendees with valuable insights into the latest trends and advancements in the industry.

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