The Shout Magazine (New Zealand)

Big success for Babydoll range

For the past five years, Babydoll has found great success on-trade and at the beginning of this year, the wine brand released its fresh new look to off-trade – including two trophy winners; the Babydoll Marlborough Sauvignon Blanc 2016 and the Babydoll Marlborough Pinot Gris 2016. The wines were awarded ‘Champion Sauvignon Blanc’ at the Air New Zealand Wine Awards 2016 and Champion Pinot Gris at the New Zealand Aromatic Wine Competition 2016 respectively – and the trophy winning hasn’t stopped there. The newly-released Babydoll Marlborough Sauvignon Blanc 2017 was recently awarded ‘Best in Show: Best Sauvignon Blanc’ at the Decanter Asia Wine Awards 2017.

The Babydoll wines hail mostly from Marlborough, with the Sauvignon Blanc, Pinot Gris, Rosé and Pinot Noir all sourced from the region but the range also includes a Chardonnay from Hawke’s Bay. This year, a new addition to the range was also launched – Babydoll Sparkling Pinot Gris Blush. Babydoll wines range from RRP $17.99.