The Shout Magazine (New Zealand)

Big milestone for Wither Hills

Iconic New Zealand wine brand Wither Hills turns 25 this year and will celebrate in style with its largest ever consumer promotion.

Throughout March and April 2019, Wither Hills will give consumers from across New Zealand a chance to win an instant ticket to its 25th birthday celebration held in Marlborough. With 100 tickets (50 x double passes) to be won across retail and on premise, this is the largest consumer promotion in Wither Hills’ history and perhaps ever seen in the New Zealand wine category.

Dave Campbell, Marketing Manager for Wither Hills, says its 25th milestone marks a special time to celebrate the brand’s journey since its first vintage in 1994.

“Starting from small beginnings and only a few hundred cases, the brand has had a fantastic journey over the last 25 years. Highlights include the royals visiting us in 2014 (the Duke and Duchess of Cambridge) and being recognised as one of the top 50 respected wine brands in the world in 2013. The industry has changed a lot since 1994, but our reason for being – making the best wine from our home in Marlborough, has always remained the same.”

Lucky promotion winners will be treated to flights, accommodation and a one-night only event at Wither Hills, tasting rare Sauvignon Blanc, Pinot Noir and Chardonnay, from the 1990s through to more recent vintages, paired with some of the best local produce served in Wither Hills’ recently refurbished cellar door and restaurant.

“Through this promotion we’ll be lifting the lid on a large chunk of our cellar for the first time, as well as giving the winners a taste of some of the new wines under our Cellar Collection label that are only available via our Cellar Door in Marlborough – made in small batches of only a few hundred bottles at a time.

“Marlborough is a special place, but we realise not everyone has the opportunity to visit us. This promotion is about giving Kiwis from all over the country a chance to come and celebrate with us at our home and experience the magic of Wither Hills,” says Campbell.

Wither Hills continued its award-winning performance in 2018, taking home the Champion White Wine at the New Wine Awards for its Wither Hills Chardonnay 2017, and receiving a trophy for its 2018 Riesling at the NZ Wine of the Year Awards. Wither Hills’ flagship wine, the Single Vineyard Rarangi Sauvignon Blanc 2016, was also recently awarded 5 stars and a place in the top 5 Sauvignon Blancs in New Zealand by Cuisine magazine.

“Our continued growth and success is down to our winemaking and viticulture team and the passion they have for simply making great wines,” Campbell adds.

The Wither Hills consumer promotion will launch on March 1st nationwide at all good supermarkets, bottle stores and on-premise venues.