The identity of 18 New Zealand wine regions can now be better protected thanks to the New Zealand Geographical Indications (Wine and Spirits) Registration Act, which came into force on July 27.
“The Geographical Indications (Wine and Spirits) Registration Act is a significant advance for the New Zealand wine industry,” says New Zealand Winegrowers Acting CEO, Jeffrey Clarke. “Our ‘Geographical Indications’ (GIs) – the names and places where our wines come from – are at the very heart of the New Zealand wine story and this new law provides an additional level of protection for them.”
The Geographical Indications (Wine and Spirits) Registration Act formally recognises the collective intellectual property of a wine region by allowing for registration of the region’s name as a GI. This ensures that the name is reserved only for wine from that region. Importantly, registration will also give the region’s winegrowers a greater ability to protect those GI names from misuse overseas.
“We are very pleased to have 18 priority GI applications filed just after midnight on the day the GI Act came into force,” says Clarke. “The registration of these GIs will provide a solid platform for New Zealand wine producers to promote our wines and regions in international markets and ensure investment in our regional identities are better protected.”
New Zealand wine exports are valued at $1.66 billion for the year to the end of June 2017. The industry is working towards a goal of $2 billion of exports in 2020.