The Shout NZ is dedicated to highlighting significant players in the New Zealand beverage space and our bar star of the month is Monin.
A family company created in 1912, Monin is a premium French brand, an innovative flavour solutions creator and a trusted partner for hospitality professionals all over the world.
With six ranges, including syrups, fruit mixes, sauces, frappes, liqueurs and smoothies, Monin includes more than 150 flavours and 19 different formats.
Lisa Walker from Moi – Monin’s NZ brand agency – shares more about why Monin should be your mixer of choice.
Brand highlights
Every year we hold a MONIN Cup to celebrate New Zealand’s local talent and give them the opportunity to showcase their skills on an international stage.
Last year’s MONIN Cup theme was “the “Low is More”, celebrating low- no-alcohol beverages and Miles Muir from Black Pineapple took home the prize for his creative low-alcohol cocktail.
And in April this year, we held the MONIN Coffee Creativity Cup that showcased creative mocktails that featured espresso. It was a fantastic event showcasing talent from all across the country competing for the title of New Zealand champion.
We are delighted to be sending Hanna Teramoto to Malaysia later in the year to represent New Zealand in the Asia Pacific Finals.
Best sellers
Some of our all-time favourites are tropical flavours such as Lychee, Watermelon, Strawberry and Pineapple – all perfect for a consistent burst of summer flavour throughout the year, especially when these fruits are not in season.
As we head into cooler weather, our indulgent and trending options such as Crème Brulee, Pumpkin Spice and Matcha Green Tea have become very popular.
New product launches
This year we launched our range of sugar-free syrups – Vanilla, Caramel and Hazelnut. This launch has been very well received with consumers being increasingly more health-conscious and looking for lower-calorie alternatives to their favourite beverages.
Whether they are following a low-sugar diet for health reasons, such as diabetes, or just looking for a healthier lower-sugar treat, consumers have told us they are pleased to now be able to appreciate the full flavours they love in their drinks but without the added sugar or calories.
Stocking up
Why the on- and off-premise stock Monin products…
For on-premise customers, MONIN constantly monitors trend information from other countries, so can bring the most up to date flavours, applications, and drink ideas to the New Zealand market for venues to delight their customers with and allow them to stand out.
We have a wide range of flavours – from traditional to floral, fruity to indulgent, and everything in between – so there is something to cater for all tastes, trends, and occasions.
With heightened awareness around allergies and food restrictions, we can also provide assurance that most our products are Non-GMO, Vegan, Halal, Dairy Free, Gluten Free and Kosher certified, so you can serve with confidence!
MONIN products are all high-quality and premium so they can ensure their customers will experience a consistent, delicious drink, every time.
For the off-premise customer, MONIN has a great range of Le Mixeur cocktail mixers, a premium cocktail mixer for customers that want to make delicious cocktails at home.
Sustainability
MONIN embraces our sustainability commitments with every ingredient we source and every choice we make. From striving for 100% natural ingredients to investing in renewable energy, we’re dedicated to crafting a greener future, one sip at a time.
Serving suggestions
MONIN isn’t just a syrup, we aim to partner with the hospitality industry to provide inspiration and the confidence to serve a great drink.
With New Zealand’s hospitality industry still trying to get back on its feet, MONIN can offer real value to a bartender or venue owner.
With no need to prepare syrups from scratch through purchasing multiple ingredients, it saves both time and costs, and guarantees consistency in every drink so you can rest assured your guests are getting a good experience.
We aim to give bartenders the freedom to get creative, and get seasonal – without the extra workload.
If you would like a hand in developing a new drink menu get in touch with us at monin@moi.co.nz, we’d be happy to help.
No-Guilt Martini
Ingredients:
30 ml MONIN Sugar free Vanilla syrup
15 ml lime juice
1 tbsp passionfruit pulp
45 ml vodka
Champagne to top
Method:
Shake the first four ingredients in a cocktail shaker with ice.
Strain into your chilled martini glass, then top with champagne to serve.
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