The Nov/Dec issue of The Shout NZ is out now, scroll down to read the full issue.
It’s clear that over the past year there has been a dramatic shift in the drinks that consumers are purchasing.
Gone are the sugar-filled, calorific, high ABV RTDs, and in are the ‘better for me’ drinks such as hard seltzers, beer seltzers, 0% wine, beer and cocktails-in-a-can, and gluten-free beer. The variety of options that offer lower sugar, calories or alcohol have hit the market in a big way and these new offerings appeal to all ages and genders.
In Less is More, we explore the mindful drinking segment and in six months, there will be even more to discover in the category, so watch this space.
Other great reads in this issue include beer expert Michael Donaldson’s take on the evolution and endurance of Pale Ale in New Zealand, Cameron Douglas MS’ tips on creating a great wine list for your bar, and spirits expert Tash McGill’s insights into New Zealand whisky.
This is our last issue of what has been a very tumultuous year for us all. The team at Intermedia NZ wishes to thank you all for your continued support throughout 2020 and we hope that 2021 will bring renewed prosperity for the hospitality industry.
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