The Shout Magazine (New Zealand)

Brothers Beer & Juke Joint officially under new ownership

Brothers Beer has announced it is under new ownership after facing the challenging currents of financial adversity.

The company was liquidated on May 24, 2024, by PwC, who were able to secure a sale of the business, continue operations of the bar and brewery throughout the process, and retain a number of the core team members.

The sale of the business was completed on June 14th, with ‘business as usual’ operations continuing at the Mt Eden bar and brewery.

The sale prompted redundancies of some staff members, and the closure of its last remaining satellite site, the Juke Joint bar and restaurant nestled in the Piha Surf Life Saving Club.

Brothers Beer had previously parted ways with City Works Depot, Onehunga, Orakei, Birkenhead, and Commercial Bay, during the administration period.

“This new, streamlined version of Brothers Beer allows for focus to be brought ‘back to base’ at Mt Eden,” says Seven Long, Managing Director.

The new owners have exciting plans for the former Leather Factory, with additions to the bar and restaurant including a new and improved kids play area, a facelift for the cosy couches and bar leaners, and new games and activities.

“They are eager to continue offering an inclusive space for the community, where littles ones and furry friends are welcome, and to continue serving up delicious craft beer and authentic American BBQ that has defined Brothers Beer & Juke Joint for over a decade,” says Long.

In the brewery, Dylan Adams who joined the team late last year as Brewery Manager, has been updating some Brothers Beer classics, and working on some new seasonal brews for the winter months.

Brothers Beer will continue ongoing wholesale relationships with retail and on-premises customers, and has plans to expand on their export market.

“We extend our gratitude to our community for its unwavering support during these trying times,” says Long. “We also express our deepest appreciation to our dedicated staff who have stood by us through these challenging times, and join the new business owners in looking towards a brighter future.”

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