The Shout Magazine (New Zealand)

Pals lands deal with Eden Park for world-first gig

Pals founders Nick Marshall (left) and Mat Croad

New Zealand RTD brand Pals has been named Eden Park’s official drinks partner for its first-ever concert this Saturday.

Pals will serve four RTD flavours to attendees of the biggest live show globally since the COVID-19 pandemic began.

Eden Park’s history spans 118 years and this is the first time an independent Kiwi RTD brand has been selected for tender.

Originally from Mount Maunganui, Pals’ founders and long-time pals, Nick Marshall and Mat Croad, says they are honoured to have won such a significant tender, coming up against a number of big players to come in first.

“We’re incredibly proud and humbled to be chosen to be the partner of Eden Park, a place which holds a special place in many Kiwis’ hearts.

“When we started Pals, we never imagined the scale of positive response to the brand which has developed into an incredible loyal community.

“To see this recognised by such a prestigious business like Eden Park in a category dominated by international multinationals with big pockets – it’s a huge moment for Pals history,” says Mat.

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