The Shout Magazine (New Zealand)

New Zealand Winegrowers help tourists with online tool

Gladstone Vineyard from

With 24% of international holidaymakers making wineries part of their itinerary in New Zealand, New Zealand Winegrowers has made it easier to explore our wine regions by adding a wine tourism section to their website –

Showcasing more than 450 wine experiences, the new ‘Visit’ section allows tourists to search wine regions using a google map tool, or filter listings by region and four experience types:

  • Sip – enjoy cellar door tastings
  • Dine – dine in a winery setting
  • Stay – overnight in vineyard accommodation
  • Play – partake in on-site activities, such as tours and other experiences.

“Wine tourism provides an exciting new opportunity for us to showcase our wines in the unique locations where they are grown and produced,” says New Zealand Winegrowers Global Marketing Director Chris Yorke. “Our visitors are also able to meet the people and hear the stories behind the brands.”

“We’re seeing evidence of just how much tourists are enjoying wine tourism in New Zealand through the strong TripAdvisor ratings our wineries are receiving.”

The new web page unlocks more than 230 cellar doors, 110 winery dining options, 60 vineyard accommodation outlets, and 50 onsite tours or experiences for visitors to New Zealand to explore and enjoy.