The Shout Magazine (New Zealand)

New charity wine brand launches to support young New Zealanders’ mental health

Mike King, Mental Health Advocate; Nathan Nola, Founder of Hope Wines; and Mike Dawes, CEO of The Key To Life Charitable Trust

A new charity wine brand has announced its launch, in partnership with one of New Zealand’s most recognisable mental health charities, I AM HOPE.

Hope Wines, founded by Nathan Nola, was created to assist I AM HOPE’s Gumboot Friday initiative, supporting young New Zealanders’ mental health.

New Zealand children currently wait an average of 10 weeks to see a mental health professional in the public health system. The average wait time using the Gumboot Friday fund is seven days. The fund is available to all New Zealand youth under 25 years of age.

Hope Wines was created from the recognition that Kiwi kids should be allowed access to free counselling by registered mental health practitioners whenever they need it. 

NOLAS and Mike King’s Key To Life Charitable Trust/I AM HOPE will donate $1.00 from the sale of every bottle of Hope Wines to The Gumboot Friday fund.

“This year has been an absolute disaster for most charities on the fundraising front due to COVID-19 and in particular for us, our Gumboot Friday,” says I AM HOPE Founder, Ambassador & Trustee, Mike King.

“We are grateful for the opportunity, its legacy funding for us, to keep the Gumboot Friday fund consistently topped up.

“It’s a tough period for everyone at the moment, especially our kids, this funding is going to save lives,” he says.

“We are in an FMCG industry and Kiwis purchase wine every day, having a glass of wine or beer is a part of the Kiwi culture,” says Nathan Nola.

“Any wine consumer can have the choice to make a difference, by purchasing a brand that is giving back.”

The Gumboot Friday Range currently has seven different varieties – Sauvignon Blanc, Pinot Gris, Chardonnay, Riesling, Shiraz, Pinot Noir Rosé and Pinot Noir – and is available nationwide.

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