New Zealand Winegrowers’ inaugural New Zealand Wine Week kicked off on February 8.

With virtual activities planned across the USA, UK, Ireland and Canada, the week includes a wide-ranging programme of tastings, discussions, and online activities.

“These events will explore our New Zealand wine story showcasing our premium, sustainable, and diverse wines, and the opportunity to participate in live discussions with leading wine voices from around the world,” says Charlotte Read, General Manager Marketing, New Zealand Winegrowers.

“In these challenging times, we are delighted to be able to work together across our key Northern Hemisphere markets to bring a wide range of valuable intel and insight from renowned speakers.

“We aim to shine a light on many aspects of New Zealand wine during this week and show that even though we can’t physically be together, we can raise the profile and celebrate New Zealand wine with our trade and media audiences.”

The New Zealand Wine Week programme comprises of activities, including:

  • Pinot Noir Soils – A webinar delving into the different regions that excel in growing Pinot Noir, and how their individual soil types help define their wines.
  • Syrah Masterclass – Exploring the diverse styles and regional expressions with Rebecca Gibb MW.
  • Instagram Lives with Anna Flowerday and several New Zealand winery personnel to explore different facets of New Zealand wine.

An online catalogue has also been launched, allowing trade and media based in the US, UK, Ireland and Canada to browse participating winery profiles and compare varieties, price, channel, and availability in each market.

Participants can make appointments with wineries and importers to discuss distribution opportunities, and in the UK request samples.

For more details on New Zealand Wine Week, visit
www.nzwine.com/en/events/new-zealand-wine-week/

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