The Shout Magazine (New Zealand)

10,000 free Chicken Nuggets made from plants – impossible?

10,000 free Chicken Nuggets made from plants – impossible?

Impossible Foods, the U.S.-based company making meat from plants, is bringing more plant-based options to menus throughout New Zealand.

Debuting Impossible™ Chicken Nuggets Made From Plants in New Zealand restaurants for the first time, Chicken-lovers will be able to enjoy the plant-based nuggets at RE Burger stores from mid-August, with more restaurant partners to follow. 

To celebrate the launch, RE Burger and Impossible Foods are set to give away 10,000 plant-based chicken nuggets to hungry customers across the North Island on Tuesday, 15 August.

When              From 11am, Tuesday, 15 August 2023

Where             Participating RE Burger stores*

What               10,000 FREE Impossible Chicken Nuggets made from plants

Impossible Chicken Nuggets were met with instant fanfare when they first debuted in the U.S. in 2021. In a blind taste test among U.S. consumers, Impossible’s plant-based nuggets were preferred nearly 3-to-1 over a leading animal chicken nugget served in restaurants.

Boris Reiber, Founder of RE Burger says, “Putting Impossible Beef on our menu has been a big hit with our burger-loving diners. 

“RE Burger has a passionate student customer base, who are aware of the environmental impact of the food they eat, so having the option to serve Impossible Food products gives our customers a more diverse menu to enjoy. 

“We know Kiwis are going to love the new Impossible Chicken Nuggets on the RE Burger menu, they taste great, and happen to be better for you.”

Noel Clarke, Senior Vice President of International at Impossible Foods, says: “Impossible Chicken Nuggets are a fan-favourite, and we’re excited to bring them to New Zealand restaurants for the first time. 

“RE Burger was a natural partner for us, as they’ve been serving our Impossible Beef burgers for a while now with great feedback. 

“We’re looking forward to offering New Zealanders even more Impossible options whilst dining out and making it easier to enjoy delicious meat from plants.”

*RE Burger locations – North Island

Auckland: 21 Whitaker Place, Grafton

Wellington: 100 Tory Street, Te Aro

Palmerston North: 44 Princess Street

Tauranga: 138 Chadwick Road,Greerton

*RE Burger stores open at 11am and stocks will be available on a first come first serve basis at participating stores. When stocks run out they will be available to purchase as part of a six-pack with fries for $8.90. Participating RE Burger stores are located in Auckland, Wellington, Tauranga and Palmerston North.

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