The NZ Alcohol Beverages Council (NZABC) says there is an abundance of options for those looking for that ‘better for me’ beverage with low alcohol, sugar or carbs this summer.
“The boom of the craft beer industry has led to Kiwis developing discerning palates when it comes to knowing a pale ale from a pilsner,” says Bridget MacDonald, NZABC’s Executive Director.
“But it’s hazy beers that are all the craze, so you’ll see plenty of them around this summer, and they’re the beer selling out the fastest on tap.”
“Innovation is key when bringing any new products to market, but it is just as critical for the industry to listen to its customers and respond to their needs.
“Customers are keen on drinks with a lower alcohol profile as well as low-carb and low-sugar.
“Demand for craft beers has shifted from stronger brews to craft beers of 4-5% ABV (alcohol by volume).
“We’ve also turned a corner when it comes to choosing a beer that is full-flavoured but has no- or low-alcohol,” says MacDonald.
“Over the past five years, the volume of beers under 1.15% ABV has increased by 256%. No- and low-alcohol beers are not only becoming increasingly popular but more broadly accepted and respected when we’re socialising.”
MacDonald says omething light and bubbly is always popular this time of year, whether it’s New Zealand’s finest sparkling wine, Champagne or a crisp dry Prosecco in a spritz cocktail.
“The blush of Rosé remains on the rise this summer; still, you can never go wrong with your favourite Chardonnay, Sauvignon Blanc, or Pinot Gris, or perhaps try a different varietal like an Albariño for something light, floral and spicy,” she says.
The new kid on the block is the seltzer – either a beer, wine, spirit or cider base that is mixed with sparkling water and natural fruit flavours to provide a refreshing lower alcohol beverage (around 5% ABV) that also offers low sugar and carbs.
“With refreshing flavour combinations from watermelon and strawberry to kiwifruit and lime they make an ideal summer drink,” says MacDonald.
“Many of the slimline cans contain one standard drink, so it is easy to keep an eye on how much you are drinking. Cans are conveniently portable for summer picnics and easily recyclable.”
She says cocktails are ever-popular and Wellington bartenders say high-quality tequila is getting its fair share of interest as a sophisticated sipping drink and following global trends this will only increase in popularity.
“What we are mixing our drinks with is changing too,” says MacDonald.
“The ‘better for me’ trend is influencing interest in functional ingredients often associated with wellbeing such as kombucha, ginger and turmeric.
“Demand is increasing for premium tonic water and mixers to be paired with premium spirits – with exotic aromatics or flavours like elderflower they are often quite enjoyable on their own. We’re seeing a lot of support for local producers too.”
“New Zealand produces some phenomenal alcohol beverages that are world-class in quality, flavour and uniqueness. We might not be able to travel, but we can be transported to somewhere exotic or explore our own backyard through our tastebuds.”
Tips for keeping safe and social this summer
- A good rule of thumb is ‘Go no, low or slow’. It’s okay to choose no or low alcohol drinks. If you choose to drink, pace yourself and enjoy your drink slowly.
- Know what a standard drink looks like and keep an eye on how many you are drinking.
- Eat when you are drinking.
- Drink water in between drinks to stay hydrated.
- Have a plan to get home safely. Leave the car at home.
- Support others to stay safe and social. Look out for your friends or family.
- If you’re hosting, make sure there’s plenty of food, no- and low-alcohol options, and water available.
- If you are out and about be sure to use the NZ COVID tracer app.
Did you know?
There are 6 ways you can catch up with The Shout NZ?
Our print magazine – February issue out soon! Subscribe here.
Online, updated daily with its own completely unique content and breaking news.
Our weekly newsletter – free to your inbox! Subscribe here.
Our digital magazines – the latest issues are online now.
We are also on Facebook and Instagram!