The Shout Magazine (New Zealand)

Corona crowned world’s most valuable beer brand

Corona has retained the title of the world’s most valuable beer brand, despite recording a 28% drop in brand value to US$5.8 billion, according to the Brand Finance Alcoholic Drinks 2021 report.

As the bestselling imported drink in the United States, with an additional presence in more than 120 countries, the Mexican brand has also recently become one of the fastest growing grocery products in the United Kingdom.

According to Brand Finance, Corona has been met with some hesitancy over the past year, particularly in the United States, due to the beer’s similarity in name to coronavirus.

“It is this area of public opinion that could be behind the beer’s slight dip in brand value this year, although it remains exemplary of the resilience of a strong and reputable global brand, recently announcing an initiative to help the restaurant industry recover from the effects of the pandemic,” says the report.

Heineken and Budweiser took out the second and third places on the Brand Finance Beers 50 2021 ranking, with Victoria and Bud Light rounding out the top five.

One of the oldest beers produced in Mexico, Victoria was also named World’s Strongest Beer Brand.

“The pandemic has undoubtedly forced change upon the world’s beer brands, which have grappled with consumers’ significant lifestyle changes brought about by the limitations on social interaction,” says Richard Haigh, Managing Director, Brand Finance.

“Brands with a strong existing reputation and good levels of familiarity amongst consumers are those most primed to weather the storm.”

In terms of spirits, Chinese Baijiu brands dominate the Brand Finance Spirits 50 2021 ranking, claiming the top five spots, and Don Julio tequila is the world’s strongest spirits brand.

In the wine category, despite recording an 11% drop in brand value to US$1.2 billion, Moët et Chandon retained the title of the world’s most valuable champagne and wine brand for the 2nd consecutive year.

For the full Brand Finance Alcoholic Drinks 2021 report, click here.

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